Wednesday, September 28, 2011

Choosing a Niche for an Authority Blog

I am well aware that in my making money online efforts I have been guilty of flitting from one thing to another in my frustration at the lack of money that I am making. I decided some time ago that I needed a single main project to focus on. That single project, I decided, should be an authority blog. I did originally think that rather than a blog I would write a series of linked Squidoo on a single niche, but I abandonded that idea as I did not think this would do I what I wanted. I have decided to chart my progress on this new project here.

So the first task then is to choose a niche. The main criteria for a niche for an authority blog is that it has to be a subject that you are interested in and know something about. After all, you are going to have to write regularly about the subject and be willing to research any areas that you don't know much about. If you try and focus a blog on something that you think might be lucrative but have little interest in then you will quickly lose interest. In my case I have decided on a niche that is quite broad based on the idea that it needs to be in order to ensure that I can keep coming up with new things to say.

If you are not sure what to choose then think about what you enjoy talking about with friends and what you regularly seek information about. Is there anything that if you were put in front of a group of people what you could talk about and sound reasonably knowledgeable. Tempting though it might be, you should avoid making your authority blog about making money online - there are already far too many out there!

Next take a look at other blogs in your niche and look at how many subscribers there are, how many comments are left, etc. to give you an idea of traffic and popularity. Also take a look at their posting schedule, what sort of things they write about and how they are monetized.

I have already chosen my niche and confident that I have enough to say so I am ready to start.