Tuesday, July 7, 2009

Internet Marketing in a Recession

With few signs of the current recession coming to an immediate end, inevitably sales to internet marketers will be hit. But does this mean that we should shut up shop and wait for things to get better? Or do we just carry on as if nothing has changed?

Market trends show that people are still spending money, but instead consumers are more interested in getting back to living a more basic and frugal lifestyle and, ironically, are willing to spend money to help them achieve this. People are also looking to decrease their impact upon the environment, whether this should be reducing their energy usage (and cost) or through buying products that are more environmentally friendly.

Clearly then, there are opportunities here for the savvy internet marketer to capitalize on these changing trends. So in order to maintain sales there needs to be a change of emphasis.

A further trend is in relation to those people who suddenly find themselves out of work and looking for ways to generate an income. The make money online niche is severely overcrowded already, so to try and gain a foothold here is somewhat challenging. However, there are various other work from home type niches and product that have less competition and could meet the needs of people in this situation.

So, the recession doesn’t mean the end of internet marketing. It means that you need to adapt.

Interestingly, I heard the other day that the sales of champagne are on the increase! I have no idea what that means.....


The Daily Click said...

As Wayne Gretzky, said: “I skate to where the puck is going to be, not where it has been.” When it comes to Internet Marketing in the Recession I would say this statement is hugely important. You have to keep your finger on the pulse of what is currently hot but also keep an eye on raising trends, through research, so that you are ahead of the game when they become hot.

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