The primary purpose of the internet is to provide information, but it has become an increasingly crowded place where both finding the right information and content providers ensuring that they are found by the right people has become an industry in itself. Whether you are someone looking for information or providing it, web directories can help you. If you are a provider of content by having your own website or blog then a business web directory provide all important links. Many directories can provide you with good quality links, substantially improving your visibility to search engines. Not only that though, they provide another means by which you can be found.
If you are searching for information then a web directory provides a good alternative to search engines. Of course, unlike search engines, you will not be searching the entire web to find what you want, but this may be a good thing. Also, unlike search engines, web directories are hand edited so this can lead more focused results.
The number of directories has expanded enormously over recent years, and it is true that they vary enormously in quality. Some directories will simply list sites according to category, whereas others will provide more information to assist you in finding what you want. The most well known and most established are Yahoo Directory and DMOZ. Getting you site listed in DMOZ (which is free) can be notoriously tricky as each submission is hand edited and the editors are quite picky about which sites are included. However, the value of the link is very high when seen by search engines, so inclusion is invaluable. Some other directories may be less choosy, but the value of the link is substantially less.
So, if you have a website it is likely that you will be looking to increase traffic and visibility then web directories could part of the solution to this particular problem. After all, without traffic, what's the point?
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