Saturday, October 31, 2009

Reviews of the Best Survey Panels #5 - Ipsos

Ipsos is another of my favourite survey panels. Ipsos Mori are a respected and well established consumer research company so you can be sure that the survey invites that you participate in are genuine market research. Invites are sent by e-mail and, as you have the opportunity to sign up all members of your household, will be targetted towards the most appropriate person to complete. They tend to focus on consumer issues, so they are generally seeking your views on a particular brand, or on a new product, or an advertising campaign, and so on.

The surveys are generally well put together and, unlike most other panels, if you lose interest in the survey, or your PC crashes mid survey, you can usually come back later and complete it where you left off.

In return for completing the surveys you are rewarded with points which you can then trade in for gift vouchers. The only down side is that real money is not an option for your rewards, but there are wide range of vouchers available.

Ipsos is an international panel and available in many countries around the world.

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