If you have a business, of whatever size, your first challenge is to make sure that your potential customers not only know that you exist, but that they are able to find you. Just putting a website is not enough to achieve this, you must be visible to anyone who is likely to be looking for the services that you provide. You could spend large amounts of money on an advertising campaign, but the reality is the benefits of this will probably only last as long as your campaign.
Most people who are searching the internet will find the service that they want through search engines, which is where search engine optimization comes in. A part of this process could be to list your business with a business web directory. The benefit of this is that it starts to make your business more visible on the internet and provides an effective backlink to your site, thereby improving your site’s rank in search engine results.
One such directory is Jasmine.com. This site is 100% SEO friendly and will be of great help in increasing your business’ visibility. Within your listing you can give a full description of your business. Your listing you can include up to five deep URLs to anywhere in your site, so you not limited to just your home page. With each listing you also get an automatic thumbnail picture of your site which is great for giving potential visitors a flavor of what you offer. The site is W3 CSS and HTML valid which should avoid any problems with usage of the site.
Listing your business in a business directory such as Jasmine.com is one positive step towards raising the profile of your business, not only increasing the ways in which potential customers can find you, but increasing the ranking of your site within search engine results. And certainly more cost effective than spending your money on an advertising campaign.