Sunday, August 21, 2011

Zlio Bites the Dust

Zlio was a service where you could easily build your own shop in a matter of minutes. You did not sell your own products, you received a commission for every item sold by the various retailers that you could worked with Zlio. It's a straightforward concept and one that proved very popular. However, Zlio have been losing money over the last few years and it seems that they have finally accepted that they are not going to be able to turn this around. So now Zlio will be closing down on 11th September 2011 and all shops will cease to be from that point.

It seems that the fatal blow was Zlio losing a court case against a SEO company who said that they would be able to improve the standing of Zlio shops in Google searches. Also they have had to pay damages to the SEO company for making the dispute public on Twitter.

I have three Zlio shops, none of which make me hardly any money. Having said that I have put very little energy into promoting them and getting traffic to them. In truth I have no problem with letting them go as I really gave up on trying to make any money on them quite some time ago. So really it means that I have 3 less sites to worry about and means I can stop fretting about the fact they are not getting any traffic. I had various plans in my head to improve traffic to these shops which would have involved lots of work. I am quite glad now that I never got around to doing anything about it!

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