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There is, of course, the opportunity to link to your own site/blog if you want to which may help with traffic to some extent. Other links are also permitted.
Opportunities for making money are primarily via Adsense and unlike some other sites you receive 100% of revenue (with HubPages you receive income from 60% of impressions). You can, of course, add any affiliate links you like, so you could use an Oondi page as a landing page for an affiliate campaign in the absence of your own website.
In conclusion, while Oondi pages do not have all the gadgets available to you with Squidoo and HubPages, it is very easy to use, provides useful links to your website/blog and good way to top up your Adsense account without having to start another website or blog. Oondi is still currently in Beta and Oondi pages currently do not rank that highly on Google. Membership is still quite small, so now might be a good time to join before it becomes monopolized by a few active members.
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